Understanding cultural and regional nuances is crucial when identifying your ideal customer, especially in a global service ...

THE products that excel in the market and are uppermost in the mind for consumers are those that have positioned themselves to meet both the realistic and unrealistic needs of customers.

The best way to identify and rank customers’ needs is to get your keister out of the office.

In analyzing the needs of our customers, we have seen a dramatic shift from the “run-to-failure” approach to preventive and predictive maintenance. Whether it’s commissioning a new installation or ...

Obtaining a deep understanding of customer needs is central to any new product development process. Over the last decade tools and techniques for obtaining customer intelligence in B2C industries have ...

In a world of hyper-personalization and customer-centricity, customers are expecting their banks to provide solutions to their needs, rather than having to find, buy and compose different products ...

How to Know What a Customer Needs & Wants. What a customer wants and what he needs are often two different things. The task of a sales professional is to determine which is more important ...

Make customer service a core strategic priority and reap the rewards of loyal brand advocates to boost your reputation and drive growth and profitability.

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