Forbes contributors publish independent expert analyses and insights. Xian Horn covers leadership and empowerment from a disability lens. Ilon’s journey with McCann began in 1971, at the end of the ...
Add Yahoo as a preferred source to see more of our stories on Google. Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award ...
Add Yahoo as a preferred source to see more of our stories on Google. In 1973, Ilon Specht used L’Oréal’s Preference hair color product as a vehicle for feminist empowerment. Amid the male-dominated ...
That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The ...
She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency. By Richard Sandomir Ilon Specht, who rebelled against her patriarchal male ...
Documentary Celebrating Ilon Specht, McCann Copywriter Behind L'Oréal Paris' Iconic Tagline Who Started a Feminist Movement of Self Worth, Takes Home Five Cannes Lions Win Marks McCann's 3 rd Grand ...
Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award of his career. The Final Copy of Ilon Specht, produced by Traverse32 ...
Add Yahoo as a preferred source to see more of our stories on Google. UPDATED with link to full film. EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring ...
Ilon Specht, who rebelled against her patriarchal male colleagues at an advertising agency by writing a successful TV commercial for L’Oreal’s Preference hair color product that included a message of ...