This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

MrBeast, Alex Cooper, Alix Earle and Jay Shetty count on these 23 A-list attorneys to protect — and expand — their empires. By Claudia Rosenbaum You know you’re in peak creator economy when ...

This as-told-to essay is based on a conversation with Lisa Jean-Francois, a mom and content creator in her 40s from Boston, MA, about leaving the influencer industry. It's been edited for length and ...

At age 29, Sidon Farris walked into his Los Angeles office as though he was still stepping through a dream that once lived between takeout boxes and sleeping bags. In 2019, he was sharing a ...

NEW YORK — Snapchat influencer Caryn Marjorie arrives at the ABC News headquarters in New York City carrying a shopping bag from Apple. She pulls out a brand-new iPhone and turns it on, confirming ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and expression. Campaign Shine, a monthly series that explores the essence of ...

Bulletpitch provides a platform for influencers to invest in brands they otherwise wouldn't have an opportunity to ...

Influencers are at the center of modern marketing. Their reach, speed, and ability to connect with the audience give them an edge that traditional ads can't have. Brands see the results: better ...

Influencers recently spilled the tea about how much money they make on social media. Find out the eye-popping paychecks of ...