An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...
DETROIT (July 28, 2015) — Michelin North America Inc. is consolidating several passenger and light truck tire lines under two family names, Premier and Defender, respectively, to reduce confusion in ...
GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...
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