Kraft Heinz plans to lean on marketing and innovation to drive sales and restore volumes but 2025 is set to be a year of depressed growth.

Key Takeaways Kraft Heinz shares fell more than 3% Wednesday as the food giant reported fourth-quarter sales and issued 2025 guidance that missed analysts' estimates.Kraft Heinz blamed "continued shifts in consumer behavior due to economic uncertainty" and a decline in its Lunchables-branded foods for its weak sales.

For fiscal 2025, Kraft Heinz projects a flat to 2.5% decline in organic net sales, with adjusted EPS expected to range between $2.63 and $2.74, considering a higher tax rate. The company anticipates operating income to decline between 1% and 4% on a constant currency basis.

The company said it’s “committed to making the necessary investments to drive top-line improvement, while remaining disciplined.”