Indonesia is popularly known as the spice country. While the title was conferred for its ability to produce spices, it would hold even when applied to the love Indonesians have for anything spicy.

Diana Frost up for WFA Global Marketer of the Year / Kraft Heinz ... ‘It Has to be Heinz,’ which plays on irrational love for the brand, such as fans getting a Heinz logo tattooed or carrying ...