The decades-old toy for kids is building on its longtime popularity with increasingly elevated sets designed specifically for AFOLs (short for "Adult Fans of Lego"). Lego was also prominently featured ...
Sheila Brooks was first introduced to Lego bricks as a tiny kid, when she and her sister would play with the chunky Duplo blocks, but now that she's older, she has graduated to bigger sets. Her ...
Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said on ...
Lego sets have a scarcity factor that is fueling a pricey resale market, making some sets worth as much as $16,000. The New York Times reports that this has led to Lego kits (Lego—and the NYT—note ...
COPENHAGEN (Reuters) - Lego continued to take market share in the first six months of the year even as the toy market declined and Chinese consumers returned to stores at a slower pace than expected, ...
Lego can be a better investment than gold, art and financial securities, according to a study. It found that the secondary market for old Lego sets surges by 11 per cent annually, faster than bullion, ...
(Bloomberg) --A lot of fancy things can be built with Lego sets nowadays. Such as a diversifying portfolio that loads on the Fama-French size factor. Collecting Lego -- yes, the plastic toys made of ...
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