The last nine days have seen the world come to terms with the fact that Luka Doncic is now a part of the Los Angeles Lakers. In a trade that shocked everyone including LeBron James, the Dallas ...

The Dallas Mavericks traded Luka Doncic to the Los Angeles Lakers last weekend, and his debut jersey could sell for as much ...

Thousands of Luka Doncic's No. 77 jerseys filled the seats at Crypto.com to welcome their new star, and one of the first to put it on was LeBron James, who did the entire warm-up w ...

Bronny James provided the silver lining in the Los Angeles Lakers listless 131-119 loss to the rebuilding Utah Jazz on Wednesday, Feb. 12.

If you're a Lakers fan, you'll want to act fast—Luka Doncic's Lakers jersey is already one of the hottest-selling items in ...

All three of the Lakers' new additions — Doncic plus big men Maxi Kleber and Markieff Morris — also posed together with their Lakers jerseys ... catastrophic 2022-23 season, but lucked ...

Ahead of Luka Doncic's debut, the Lakers are giving away a shirt bearing the star's iconic number 77 to every fan inside Crypto.com Arena. The arena seats around 20,000. The giveaway is a good gesture ...

NEW YORK — After having unfavorable results in their City Edition jerseys leading up to Saturday, the Lakers made a uniform change a few hours before their marquee road game against the New York ...

Kilty Cleary is a Los Angeles-based media and marketing pro with 18+ years of experience. He's worked with top brands like Sporting News and Sports Illustrated, building key partnerships and ...

The secretive deal came to fruition abruptly, and the merch went on sale even more quickly, as Lakers fans can already purchase a Luka Dončić jersey. The star player will keep his jersey number ...