If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

The landing page plays a vital role in the digital marketing era. But what page is this and what is so special in it? Basically, it is web-page specially curated to gather information from the person ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

Framer just launched 4 major updates in their Spring 2025 event—and they're game changers for designers, marketers, and developers. In this quick video, I’ll walk you through everything new: Funnels & ...