For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Until recently, fish finder technology has followed the lyrics of MC Hammer’s 1990 signature hit “You Can’t Touch This.” It has always been a hands-off approach, at least when it came to the actual ...

Tide Craft Boats partners with Navico Group to offer the Lowrance Eagle 5 upgrade, enhancing navigation and sonar technology for a superior boating experience. Adding the Eagle 5 as an upgrade option ...

All too familiar with angler frustrations, longtime Tulsa anglers Steve Carroll and Dale York decided to invent a fish-finder school — literally. The “Lowrance Academy,” which rolled out quietly last ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...