Lyft Inc. will launch a simplified version of its app for elderly riders later this year, part of an effort to further distinguish itself from rival Uber Technologies Inc.Dubbed “Lyft Silver,” the new mode would include a user experience “designed for seniors with a simple new look” and “easy access to support,

Lyft, in an effort to gain an edge of its main competitor Uber, is working on a feature that will be dedicated to elderly passengers. It will launch later this year.