TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

While dramatic eyes and lips will dominate, skinimalism is the one trend from 2025 that we expect to carry over into the New ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

"From our 40s, cool girl makeup is about investing in skincare and self-care," says Lan. "It's flawless skin achieved through ...

A 25-year-old woman took to TikTok to show off what she deemed the "lazy girl" makeup trend. Kaycee Ogle, from Flint, Michigan, was seen sharing a new makeup trend by using self-tanning lotion ...

Do conservative women really put on makeup the way their critics on TikTok say? Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve ...

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The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

When Wal-Mart announced the launch of geoGirl, an eco-friendly line of cosmetics, it probably thought it was announcing a breakthrough: cosmetics for the tween and pre-tween set that come in ...