Understanding digital marketing requires measuring what matters to your business, not what's easiest to count.

Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found 90% of B2B technology companies with $100 million now operate with at least $1 ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today released the second part of their 2026 B2B Marketing Budget Blueprint, revealing that seven-figure ...

Chief marketing officers say they need bigger budgets. They aren’t likely to get it-not in this economy. Marketing budgets as a share of company revenue are expected to remain flat in 2025 at a rate ...

You watch competitors with massive marketing budgets dominate your local market while your small business struggles to get noticed despite offering superior service or products. The good news is that ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Influencer marketing is a core channel, but limited measurement makes it harder for leaders to evaluate performance and ...

Does your marketing budget need a reality check? Probably. The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions. As a CEO, it’s ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I’ve used to optimize every marketing dollar on my way to $119 million. Marketers waste 26% of their total budget ...