Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

Marketing creates an avenue of exchange between you and your customers. Sometimes that exchange prompts an immediate sale, and at other times it builds awareness of the brand for when future purchases ...

Longtime News/Talk AM 1130 WISN conservative talk radio show host Jay Weber announced today that he plans to end... With the tenth season of “Project Pitch It” just around the corner, applications are ...

Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st ...

Discover what a media kit is and how it benefits businesses. Learn its key components, purpose, and tips for effective distribution to maximize media coverage.

The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the ...

Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and ...

People don’t get into advertising for awards recognition, of course, but in a world crowded with branded messaging, it can feel significant to be rewarded for standing out in a highly-saturated field.

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...