How long have we been using the 4Ps of marketing? Marketer E. Jerome McCarthy proposed a 4Ps classification in 1960 – 56 years ago! Maybe it’s time for an overhaul? First, let’s understand the 4Ps so ...

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in marketing ...

Influence over the 4Ps is sometimes more of a normative concept than it is a realistic one for marketers. The full marketing mix consists of promotion, price, product and place. But quite often, ...

Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate ...