Creative Review8y
Pentagram designs new logo and identity system for Mastercard
MasterCard’s logo from 1968 to today Masterpass, Mastercard’s new digital payment system In an attempt to tackle this and bring the brand up to date, Mastercard has introduced a new logo designed by ...
The Drum19d
Logos don’t build loyalty, great experiences do, says Mastercard marketing VP Prateek Sood
Go for dinner at the Peak with Priceless restaurant in New York’s Hudson ... meant plastering a brand’s logo across an entire event to get the job done. For Mastercard, partnerships are ...
Business Insider India5y
The hot trend in ultra-minimalist logos - think Mastercard or Dunkin' - goes exactly against what makes people want to buy stuff
We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...