Several of F1’s leading teams are reportedly jousting for the attention of leading American multinational Mastercard to sign as a sponsor. A report from prominent sports sponsorship publication ...

Sponsor exemptions are a hot commodity in the signature event era. So who got in the Arnold Palmer Invitational?

Existing league-level sponsors Mastercard (an official sponsor since 1997), Google (since 2020) and Zoom (2023), join a roster of sponsors that includes presenting sponsor Guggenheim, whose founder ...

Since 1997, MasterCard has expanded and enhanced its "Priceless" marketing efforts, most recently with a "Priceless Engine" and a delineation of four "Priceless" subsets, in the form of "Cities", ...

Mastercard is marking its 27th year as the headline sponsor of The BRIT Awards with the launch of a new, multi-platform brand ...

To borrow a phrase from tournament sponsor MasterCard, sponsor exemption have become priceless in the age of the $20 million limited field, playing for elevated FedEx Cup points and often no cuts.