‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

Finance experts have broken down how McDonald's marketing tactics subtly push customers to spend more — often without even realizing it. McDonald's made headlines last summer with its $5 Meal Deal — ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

McDonald's Corp. long has been lauded for promoting diversity among its ranks, having established entire networks to help advance the careers of its Asian, African American, and Hispanic employees.

Nobody does nostalgia like McDonald’s. It’s one thing to work some classic retro themes into your marketing, or to tell customers that you’ll help recall the best parts of their childhoods. It’s ...

If you’ve been to McDonald’s lately, you may have noticed some more affordable options. According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has ...