The biggest trend in culture on social media in 2024 can be summed up with one word: Fans. Major broadcasting networks and mainstream media, and in more recent years streaming companies, have had near ...

The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth ...

In my bleary-eyed, Friday night doomscroll on X, I was shocked to find my timeline set ablaze. I’m a passive viewer of “The Pitt” — that is to say, I microdose the hospital drama through YouTube clips ...

Annual trends reports from YouTube, TikTok and Spotify reveal how fans had an outsize impact on entertainment, culture and politics this year. Fandom rules social media's cultural landscape in 2024 ...