Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...
Dark, sculpted and sultry — the prism of siren makeup was alive and well on the GQ Men of the Year red carpet in Los Angeles on Thursday night, where hosts Sydney Sweeney, Stephen Colbert, Seth Rogen, ...