Twelve years ago, in the shade under a large tree in Jalisco, Mexico, two brothers, Sergio and Jose Juan Carlos Barajas, shook hands. "It was a mesquite tree," Sergio tells me. "It takes forever to ...

Drinkers have become more educated about tequila in recent years. While you still see some people knock back a shot and grimace until the salt and lime hits their tongue, others are starting to ...