“Rule 34” is an internet axiom which states that if something exists, someone has made pornography out of it. A corollary to that theorem may also hold: If a brand has a mascot, people will sexualize ...

Consumers love to hate Reckitt Benckiser's Mr. Mucus. In a new study, the Mucinex spokescharacter ranked the lowest in all five categories that queried consumers about their feelings about mascots. Mr ...

He’s snot your average heartthrob. Mucinex’s mischievous mascot Mr. Mucus has officially become a sex symbol. The animated villain — who seeks to make his sick victims as miserable as possible — has ...

Reckitt-owned Mucinex is setting its mascot — a sentient, scummy blob of snot that relishes spreading the flu — loose on Tinder to raise awareness for Mucinex Nightshift. The campaign is timed to the ...