If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

In the last month alone, online searches for hair color have nearly doubled, according to data from Google. One reason for that might be that businesses around the country, including salons, have ...

Before experimenting, call your colorist. "Ask a few basic questions about the shade they usually use to color your hair, so you know what kind of shade to purchase," Bodt explains. If you are still ...