From an Explorer-esque field watch to a 145th-anniversary collection, the Japanese brand never misses.

From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, ...

It’s been a busy year for the Japanese watchmaker. If you buy from a link, we may earn a commission. Learn more Seiko is the only watch brand in the world that can convingly say it has something to ...

Damn the torpedoes.

The Seiko 5 Sports 2026 Supercars Limited Edition (SSK057K) is available for preorder now through the Seiko Online Boutique ...

Yes, we’ve reunited Grand Seiko with Seiko for this list. Sorry, purists ...

From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old. Below, find 21 new releases from the likes of affordable brands ...

Sega has revealed that it is working with Seiko to produce and release new watches in a collaboration to celebrate Sega’s 65th anniversary, which fell in June 2025. The new watches will appear in ...

The partnership reunites the Japanese watchmaker with the San Francisco-based skateboarding and streetwear label founded by ...

From March 14th to 29th, 2026, Seiko will host an exhibition called Power Design Project Presents: Passionately and Obsessively Crafted Watches. It’s the fourth edition of the Power Design Project ...