Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

BrandFlakesforBreakfast might have put it best: “…If you live in a cave, you need to be aware of the fact that Old Spice owned the internet yesterday.” So (putting aside the fact that we now live in a ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Seen those funny Old Spice ads on TV starring Isiah Mustafa? You’ve likely seen the former-NFL-player-turned-actor in “The Man Your Man Could Smell Like” campaign; there are four spots, to be exact.

The creative mind behind the head-turning Old Spice advertising campaign just joined the Google Creative Lab. Wieden + Kennedy’s Iain Tait is leaving his executive creative director gig behind and ...

Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...

Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. “Lining up broadcast, digital, and ...