Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as 6% and is aiming to complete maintenance on nearly ...

Taking the stage at the 2019 Fast Company Innovation Festival, the 'Famous' rapper also says that he considers to legally change his name to Christian Genius Billionaire Kanye West for a year.

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...