Entertainment One has licensed its popular kids TV property 'Peppa Pig' to Merlin Entertainments to become an indoor play center in Shanghai. By Etan Vlessing Canada Bureau Chief Entertainment One’s ...

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform ...

The Peppa Pig Play Café in Hangzhou features six immersive Peppa Pig settings which integrate dining and play. Hasbro authorised China Leisure Development Co to open the Peppa Pig Play Café in ...

China Leisure Development has opened the first Peppa Pig-themed play café in Hangzhou Binjiang Yintai Shopping Center. Peppa Pig Play Café consists of 1,100 square meters with six immersive Peppa Pig ...

Despite victory for entertainment company eOne, brands still have a high bar to clear when proving well-known trademark status, say counsel Counsel say brands should not be scared by the hurdles to ...

TAIPEI, Taiwan — First they came for Winnie the Pooh. Now, it appears China’s censors may have their sights on another cuddly cartoon character turned subversive symbol: Peppa Pig. Over the weekend, ...

PEPPA PIG and PUMA have both recently obtained well-known status in China – indicating that the Chinese courts may be adopting a friendlier approach to international brands. Both decisions provide key ...

A children’s cartoon character has become an unlikely victim of China’s ongoing push to clean up cyberspace. Douyin, a Chinese video-sharing platform popular with millennials, has stopped users ...

He Jun still finds it awkward when people ask him what he does for work. After he answers, their first reaction is usually to assume he must be rich. Then, when they realize that’s not the case, the ...

British toymaker Character Group, known for its Peppa Pig and Fireman Sam lines, is facing continued uncertainty in the US market after halting shipments of Chinese-made products due to tariff ...