Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across ...

In a rare move for Silicon Valley, the $18 billion AI search startup Perplexity has officially walked away from advertising. The company is abandoning the sponsored placements it began testing in 2024 ...

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers ...

The AI search race isn't just about answers anymore—it's about how to make money from them. And while Alphabet Inc. GOOGL GOOG Google is leaning into ads as the next evolution of search monetization, ...

Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months, the startup confirmed to ADWEEK. Patel joined Perplexity in December 2024, and ...

The news: Perplexity is fully stepping away from in-chat advertising over concerns that ads risk eroding user confidence in AI-generated answers. The company is focusing on monetization through ...

The news: Perplexity is taking a step back from its advertising initiatives amid struggles to monetize AI search. Head of publisher partnerships for Perplexity Jessica Chan said at Advertising Week ...

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, ...

Perplexity CEO Aravind Srinivas openly admitted the company is building its new browser, Comet, to collect user data for ad targeting. Unlike others, Perplexity is refreshingly upfront about its plan ...

Perplexity AI, an artificial intelligence (AI)-powered search engine, plans to add advertising to its "ask engine." It's just not quite ready, yet. "We are exploring potential advertising options ...