Perplexity spent the past year running one of the biggest AI growth experiments, giving its premium service away to customers of Indian telecom giant Airtel. Now, as the earliest of those free ...
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From 'free for a year' to card-on-file: How Airtel and Perplexity's AI bundle is testing consumer trust
When Bharti Airtel announced its partnership with artificial intelligence (AI) startup Perplexity AI in July 2025, the deal was positioned as one of the most aggressive consumer AI bundling moves in ...
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