The evolution of customer engagement has reached an inflection point where success is no longer determined by the volume of data collected, but by how effectively organizations can translate that data ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

The "one-person unicorn" is growing more likely to become a reality. With the wonder of AI in customer engagement, running a firm with full-time employment and efficiency can be straightforward.

As General Motors (GM) moves closer toward its goal of growing capacity to 1 million electric vehicles (EVs) annually by 2025, the ability to personalize each customer interaction will be critical to ...