Business Insider

Electronics giant Philips hired a new agency to handle its $300 million ad business in a big loss to WPP and Dentsu

Philips hired ad holding company Omnicom to handle its global marketing business in a big hit to rival advertising companies WPP and Dentsu. Omnicom agency TBWA will handle making Philips' ads while ...
Business Insider

New ads business will launch on Philips Smart TVs to take on Samsung and LG in the $33 billion connected-TV ad market

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter A new connected-TV ads business is set to launch on Philips Smart TVs in the coming ...
Ad Age

Philips' Innovative Ad Campaign Makes Media the Message

Are you a print subscriber? Activate your account. 1 hour 5 min ago By Erika Wheless - 2 hours 17 min ago By Ad Age and Creativity Staff - 2 hours 36 min ago 3 hours 5 min ago By Sabrina Sanchez - 3 ...
Business Insider

New ads business will launch on Philips Smart TVs to take on Samsung and LG in the $33 billion connected-TV ad market

A new connected-TV ads business is set to launch on Philips Smart TVs in the coming weeks to rival competing solutions from LG, Vizio, and Samsung, according to multiple people familiar with the ...