In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

If you’ve been even the slightest bit online in the last year, you’ll know that the “clean girl” aesthetic has been all the rage. A distinguishing characteristic of the look is the slicked-back bun or ...

Scroll through Instagram or TikTok, and chances are you’ll stumble upon the clean girl aesthetic. Launched into popularity by Gen Z influencers, this look was once defined by slicked-back buns, dewy ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Social media being bad for your self-esteem is not a fresh take – we all know all too well the feeling of doomscrolling late into the night comparing yourself to people who seem to have your dream ...