We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

Running Performance Max alongside Standard Shopping gives advertisers the control, visibility, and reach needed to drive ...

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...

Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the peak shopping season. The updates cover asset testing, video ...

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.