Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this year’s ...

Another week of primetime TV faves is upon us, bringing with it milestone installments of FBI and NCIS, and the farewell of a Hallmark hit. To guide you through the offerings, we've compiled a sneak ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...