Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

The digital music streaming market is becoming increasingly crowded as consumers shift away from traditional radio toward digital alternatives like Pandora and Spotify, who are in tight competitioin ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

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As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Programmatic video platform Tremor Video, has unveiled a new programmatic audio solution for advertisers designed to expand seamlessly their digital strategies beyond – or in concert with – video and ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest streaming music service in the U.S., today announced that its audio inventory is now generally available for programmatic buying, giving ...