A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

The California Society of CPAs launched a promotional campaign to highlight the value and role of CPAs and to attract others to the profession. Members of CalCPA are invited to participate in the ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

Add Yahoo as a preferred source to see more of our stories on Google. KFC is giving away free chicken buckets to customers who order online as part of a limited-time promotional campaign aimed at ...

Promotional campaigns often involve tight timelines and multiple deliverables. Brands expect partners to manage production with clear milestones, realistic schedules, and transparent communication.