Reports suggest that Conor McGregor managed to sell his Proper No. 12 whiskey back in 2021—to a Mexican-based company called Proximo Spirits. The deal was worth in the vicinity of $130 million ...
Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish Whiskey via a ... to buy pieces of the company over time,” said Austin, adding that the brand has now reached approximately 345 ...
to understand what makes one whiskey more expensive than another, and to find out the proper way to taste whiskey. Produced by Justin Gmoser. Additional camera by Daniel Goodman. Follow BI Video ...