I have spent my career studying how people make decisions and helping organizations understand where, how and why those decisions are formed. Time and again, the data points to the same conclusion: ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

New, used or certified pre-owned? Compare the pros, costs and long-term value to find the best vehicle for your military family.

Homeowners consider a variety of factors — pricing, equipment brands, the contractor’s reputation, and more — when making HVAC equipment purchase decisions. But which factors do they typically ...

Consumers are growing reliant on social media as a primary source across the entire shopping experience, from discovering products to making purchase decisions and engaging with retailers. Nearly ...

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research from ...

This binary thinking is breaking your pipeline. In my role at LinkedIn, I have access to a unique view of the B2B buying ecosystem. What the data shows is that the most successful companies don’t ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...