Many businesses and media agencies need help booking prime slots on top radio stations and generating ROI for their campaigns. This is why indigenous technology company Space Universe launched ...

To keep the recording process carbon negative, the voice talent used a rebreathing unit to capture the carbon dioxide normally emitted as part of speaking. (Photo courtesy Jan Sjöberg and Staffan ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...

Pharmaceutical companies have found a new advertising avenue through network radio, says the latest Cumulus Media/Westwood One Audio Active Group findings. Pharma now ranks supreme in network radio ad ...

A Mediaocean report found radio ad spending will fare about the same as last year, while dollars should increase for social media, digital, connected TVs and search. By Glenn Peoples The modern music ...

Nielsen has notified clients that it is terminating its decades-old radio advertising monitoring and verification service SIGMA Radio. The service, which is used by broadcasters, advertisers and ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...