CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day ago 1 day 2 hours ago 1 day 4 hours ago By Phoebe Bain - 1 day 5 hours ago 1 day 5 hours ago By Ewan Larkin - ...

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the ...

Contrary to popular belief in marketing, repetition in advertising does not always improve consumers' memory for brand claims, says a University of Toronto study. "Consumers often do not absorb the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 27 min 3 sec ago By Ad Age and Creativity Staff - 59 min 27 sec ago By Jack Neff - 2 hours 12 min ago By Aleda Stam - 2 hours 41 min ...

Repetition of desired messaging is key to building a successful ad campaign. Yet, in this advanced television gold rush, advertisers and viewers alike are finding it’s possible to have too much of a ...

The news: Although ad frequency is a major focus for advertisers, the mindset of “the more views the better” risks negative reactions. 60% of US consumers with a streaming subscription report seeing ...

The news: 48% of US adults who watch live content on streaming services think ads there are better than those on traditional TV, and just 10% believe traditional TV ads are better, per a Magnite ...

DAZN, the ad-free sports-streaming service led by former ESPN President John Skipper, aims to score digital rights to major U.S. sports in the coming years and to introduce ad models much sooner to ...