Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further upmarket. Steel sports models are up by roughly four to five per cent, while ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

WINDERMERE, FL - January 15, 2026 - PRESSADVANTAGE - Diamond Banc has announced the expansion of its Rolex consignment ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Bob's Watches just opened at New York's JFK, joining a growing global network of airside second-hand Rolex and other luxury watch stores.

Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.

Bob's Watches CEO talks about Rolex CPO, super-fakes and why he is opening a pre-owned watch store in JFK Airport ...