Brice Stadium this season, South Carolina football is paying tribute to 1980. The team announced Wednesday that ...

Remember when Jasper Johnson said he was “KY ’til I die” after announcing his commitment to Kentucky? Mark Pope celebrated ...

Neyland Stadium will feature a pimento cheese hot dog, Vol Lager craft beer, better Wi-Fi and Pilot logos when Tennessee ...

The University of Arkansas, in coordination with Learfield’s Razorback Sports Properties, is proud to announce a landmark sponsorship extension with Tyson Foods and Walmart.

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters ...

The change that has been discussed for years is finally here.

Perhaps the most meaningful branding moment of the Professional Women’s Hockey League’s inaugural season came when Molson sponsored the movement of player nameplates from above the jersey number to ...

Kendall Jenner partied in Tucson, Tempe and Phoenix while on her 818 College Tour in Arizona and the model was recently ...

One man who tried to kick-start FIU’s NIL program is alumnus Johnathan Cyprien. After a successful four-year college career ...

The Vols host Chattanooga on Aug. 31 (12:45 p.m. ET, SEC Network) at Neyland Stadium ... the chest — a first on a home game jersey — below the Power T. The Tri-Star logo appears on the shoulder and on ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos ...

They are no-names no longer. In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its ...