Fat Sammy is an NPC named after the developer of Steal a Brainrot. This character, wearing a bright red costume, a red top hat, and white headphones, appears exclusively during Taco Tuesday. It allows ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- and very few ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

Meet the Viral Army: From Tralalero Tralala to Špijuniro Golubiro, These Absurd Icons Are Taking Over TikTok — and Brand Tactics Francesco De Nittis, Manager at Human Centric Group and CRM / ...

This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

Announcements regarding Taco Tuesday are made in the official Steal a Brainrot Discord server. All players can attend the festivities, provided they join the experience at the designated time on ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

Táparo, a 31-year-old from the Santa Catarina region of Brazil, is an early pioneer of Italian brainrot music, a burgeoning macro-genre that folds the cast of characters into songs for every possible ...

The phenomenon known as Italian Brainrot features a cast of quirky AI-generated characters, such as a walking shark in oversized sneakers and a mug-headed ballerina, which have gained immense ...