The district is proposing to rebrand all four high school’s mascot logos. “My ties are pretty deep,” 1976 Madison West graduate Jeff Butler said. “My mother and her family all went here.

The final usage of a terrier was in 1963, with the leprechaun taking over as the official mascot in 1965. The team website says the following about the role of the leprechaun: The Notre Dame logo ...

A Cincinnati agency called Synergistic Marketing offered its assistance -- a free rebrand-- in exchange for switching the ...