Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. As we approach the second half of the year, most companies in ...

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a ...

Editor’s note: We welcome Jaime Brugueras as our newest contributor. He’s the co-founder of Mineful, a marketing and data-analysis firm. For us, Brugueras will address analytics, measurement and ...

In “Understanding Segmentation in Google Analytics,” my previous article, I explained the concept of analyzing traffic to a website in separate groups. This process is called “segmentation.” Google ...

Kraft Heinz is changing its internal reporting segments in what the company described as an effort to boost efficiency and drive growth across its global business. The company said Wednesday that it ...

What do Pandora, Netflix, and Amazon all have in common? All three are world-class “segmenters.” Almost everyone segments to some extent—targeting different customers with different marketing—but ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...