DETROIT, MI--(Marketwired - May 22, 2015) - Serta, the #1 mattress manufacturer in the United States, has launched a new integrated marketing campaign, created by its lead creative agency Doner, that ...

NEW YORK – Serta‘s Counting Sheep are trading in bedtime for parade time this Thanksgiving, as the brand’s famous flock makes its high-stepping debut here in the 99th Macy’s Thanksgiving Day Parade.

HOFFMAN ESTATES, Ill. — The Serta Counting Sheep are back in Serta’s new "Mattress Heist" campaign, launching this week and running through Labor Day. The campaign centers on a new television ...

Participating retailers offer a free limited edition Serta Counting Sheep Plush Toy Benefitting City of Hope Mattress shoppers across the United States are invited to join the fight against cancer ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

The mattress business may be a jungle right now, but Serta is enlisting some old standbys to soothe people back to sleep. This time, though, its fluffy little sheep are data scientists, turning lab ...

Serta’s lead creative agency, Doner, worked with director John Hamburg (Along Came Polly, I Love You Man) and Aardman animation director Peter Peake to launch “It’s Over” for the brand, in time for ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s ...

Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company" (TSX: ZZZ) in partnership with Serta is supporting the Canadian Mental Health Association (CMHA), with the launch of Counting Sheep ...

The Cavemen and the Serta Sheep were inducted into the hall of fame this Advertising Week. Rah. Also in the hall are the slogans: “We Deliver For You” from the United States Postal Service and “What ...