When you’re president of a grip company, you tend to obsess about how people hold things — not only golf clubs but fishing rods, tennis rackets, hammers. Golf Pride boss Jamie Ledford has been known ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There's also another key part of the club that often ...

When people invest large sums of money in a set of golf clubs, they may also want to protect that investment. Golfers who replace the golf club grips on a regular basis avoid having clubs fly out of ...

Most everyday golfers can’t relate to tour players when it comes to their equipment. They swing at super human speeds and well, we do not. They hit the ball often in the center of the face and, well, ...