Pricing is one of the 4 Ps of marketing and the most basic tactic ... Pricing has multiple levels of implementation. At the highest level is strategic pricing, which takes into account long-term ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

When launching marketing campaigns to raise awareness for your campus unit, there are guidelines and processes that should be followed to ensure campaigns meet UAB's brand standards and are approved ...

That liberation unlocks a new dimension of creativity and strategic thinking ... insights fuel creative marketing strategies that captivate and engage. The essence of this transformation lies in the ...

In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences. Telling compelling, ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...