Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Despite being the leading mass reach medium in America, radio continues to face deep-seated misconceptions among advertisers and media planners. A new study is again showing just how far off the mark ...

A new study commissioned by the National Association of Broadcasters touts the economic benefits U.S. radio and TV stations provide for their states big and small. “No other industry gives more to ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...