EL SEGUNDO, Calif. — For the first time in her 65-year history, Barbie will be decked out in the colors of this year’s Super Bowl champion. Ahead of the Feb. 11 game between the defending Super Bowl ...

As “Barbie” fever rolls into Oscar weekend — with Greta Gerwig’s blockbuster film up for eight awards — Mattel has unveiled its new slate of Role Mole Dolls, featuring two Academy Awards winners, a ...

Barbie, a Mattel toy brand, announced a move to honor eight women who have made an impact worldwide. The iconic children’s toy will celebrate its 65th anniversary on March 9, 2024, just one day after ...

May 22 (UPI) --In celebration of Barbie's 65th anniversary, Mattel is honoring nine athletes who have broken boundaries around the world with role-model dolls in their likeness to "encourage girls to ...

It's Women's History Month, and to celebrate International Women's Day on March 8 and Barbie's 65th birthday on March 9, the doll brand has announced it is adding new dolls to its Role Models ...

March 7 (UPI) --Oscar-winning actress Viola Davis and Grammy-winning singer Shania Twain have inspired new role model Barbie dolls. Mattel announced in a press release Wednesday that it will release ...

*Alicia Keys has earned many accolades with her music and activities inside and outside the recording booth. And Barbie has taken notice, with a one-of-a-kind Role Model doll created in the “A Woman’s ...